Operates 269 aircraft, including Airbus A380 and Boeing 777 aircraft, making it one of the busiest operators of these types of planes on the planet. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. On landing, our pilots use idle reverse thrust (instead of full reverse thrust) and switch off one engine while taxiing where it is safe and practicable to do so. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. Don't use plagiarized sources. The environmental benefits of operating a modern wide-body fleet include both reduced noise and lower engine emissions. Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. what are airlines doing to be more sustainable? Getting more customers is the main goal. It will also encourage the development of a commercially-viable supply chain for sustainable aviation fuel (SAF) and conduct trials of, and purchasing, electric and hybrid ground equipment and vehicles to replace diesel-fuelled equipment. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. Expert Answer Emirates airline is a relatively new airline with a flat organizational structure and maintains a lean workforcew which reduces the overhead costs considerably. Emirates funds the DDCR, and sits on its management board. CHCDIS010 Provide person-centred approaches to people with disability with complex needs Ver 000(1). Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. The aviation industry has actively called on the worlds governments to put in place a single global market-based measure to address carbon emissions from international aviation. For example, we use lightweight cargo containers, and optimise the amount of potable water loaded for each flight based on the planned passenger load and distance to fly. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. Emirates reaffirms its wildlife commitments on World Environment Day. We prioritise the use of ground power and pre-conditioned air where it is available so that the aircrafts auxiliary power unit a small jet turbine located at the rear of the aircraft can be switched off. Global alliances and partnerships, 1. First, Emirate's business model focused on the major metrics that generate profits. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel . Customers appreciate Emirates ability to continually improve products, services, and technology in order to earn their loyalty. Global alliances and partnerships, 1. More than 125,000 visitors made their way to the DDCR in 2021, and plans are underway for a Visitors Centre at the reserve to enhance the visitor experience and will also be used as a platform to develop educational programmes for schools and higher educational institutions. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. You can get a custom paper by one of our expert writers. Differentiating itself through service not only enabled Emirates to build passenger loyalty and reap subsequent value, it also allowed the airline to avoid direct competition with low-cost competitors based on price. Some of the programmes initiatives include: Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. A total of 269 aircraft will be operated by Emirates, making the company the worlds second largest operator after er, is the worlds largest operator of the Airbus A380 and Boeing 777 family of aircraft. Most of the Asian and Australian population traveling to Americas find it easier to travel via Singapore Airlines which has a lower travel time, such as Sydney to California; Others traveling from developing regions of china find it convenient to fly to European regions with Turkish airlines. Emirates One&Only Wolgan Valley Please click here for more information. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. The aviation industry recognises that, although its responsible for less than 2% of global carbon dioxide emissions from human activity, it must be committed to growing sustainably and reducing growth of its emissions. We implement this strategy by employing advanced technology throughout our group, including in aircraft and engines; encouraging governments to make air navigation more fuel- and emission-friendly; reducing the environmental impact of our ground operations; and supporting the development of a global sectoral approach to carbon emissions through the International Civil Aviation Organization (ICAO), the United Nations agency for international civil aviation. The overall growth aspiration of the region demands a high-performing aviation system including airlines, airports, and air traffic control that in 20 years must successfully serve more than four times the passengers it serves today. Today, even though a greater number of population are in Emirates reach, a majority of those population is still under the middle-class level. The Belgian airline Air France offers services on the route. Demand-side management of electricity will play a role, as will increased public transportation. The major contribution on each of the below mentioned fields has taken the airline and the aviation industry, far from where it started. focused on one strategy but is rather open to change. Have a competitive price advantage over the competitors.2. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. The location of Emirates primary hub does not allow it to take any advantage of people traveling from Europe to Americas. , Strategic decision to not be in an Alliance7: Emirates believed that the marketplace will be hindered when an airline will need a consensus from its Alliance partners. Why is Emirates Airline able to deliver solid growth and solid financial performance for years? Global Base2: Given its global base and high number of transit passengers, connections at Emirates Dubai hub were essential for running its network effectively. The airline is also actively involved in the fight against illegal wildlife trafficking and exploitation, and is a member of the United for Wildlife Transport Taskforce, and is also a partner of ROUTES (Reducing Opportunities for Unlawful Transport of Endangered Species). (2016, Sep 10). It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. Due to Emirates commitment to invest in the most advanced eco*efficient technologies available, one of our fleets ranks as the youngest. We are one of the youngest fleets on the market, thanks in part to our focus on the advancement of eco*efficient technology. But, in the upcoming future few of the factors which Emirates enjoy today will start to deteriorate such as. what are the strengths of emirates airlines? Strategic Expansion: The strategic move of placing a planning department to forecast major growth regions and placed orders for the number of new planes it expected to use. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. Its competitive with low-cost carriers. Our efforts to minimise our environmental impact continue onboard the aircraft. . 1. With huge number of population traveling between the European and the American (South/North) regions, there is nothing much Emirates can do to attract these customers. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. For details on how we use your information, please see our privacy policy. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished to enter. But, when it comes to the pacific travels, they have no existence. Tourism packages offered events such as desert safaris, and the airline structured its bookings to allow short stopovers for little or no cost. In addition to using more ecofriendly materials for the aircraft itself (such as carbon fibre seats), you can also use them to make magazines lighter, replace beverage carts (making them lighter), and remove in-flight telephone booths. The Positioning1: The location is a strategic one A well-oiled hub centred in a major catchment area. In 2000, however, the carrier briefly considered joining . Once the planes were confirmed, the planning team examined the overall fleet, the available craft currently in use, and how many planes remained. The Emirates Groups commitment to sustainability means multi-billion dollar investments in the most modern, eco-efficient technology available in aircraft, engines and ground equipment, and by operating our assets in the most environmentally-responsible manner. Representing about 5 per cent of Dubais total land area, this is the biggest piece of land which Dubai has dedicated to a single project. The 2,990 panels form a roof over the carpark, and are expected to generate in excess of 1,800 megawatt-hours of electricity and save around 800 tonnes of carbon dioxide every year. Etihad has also shaped its airlines to be the cheaper of the two in many of the common destinations, taking away Emirates customers. Sustainable practices are an integral part of the Emirates groups corporate vision that results in the sustainable development of the company. The Emirates company uses a variety of targeting methods to select potential buyers for its products. While some nations such as the UAE, the US and the Netherlands have open skies agreements with other nations permitting unrestricted access to their markets by any foreign carrier, many countries continue to regulate the level of access. Our flight operations specialists collaborate with air traffic control organisations internationally to deliver more efficient routes and operational procedures, applying the latest in technology to support these enhancements. We can link its success to the leadership of the company and to the Dubai Governments support. Typically for an airline this means having a modern and efficient fleet, and Emirates has this, with an average age of fleet in 2020-21 of 7.3 years. The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. We depend on aviation to conduct economic, social, and cultural activities, which makes it so vital and contributes so much to our growing world. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. 2023 The Emirates Group. Today, the Emirates Group is one the most comprehensive travel and tourism operation in the world. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. Aircraft. During the last decade, travel and tourism has assisted the Emirates Airlines in spreading its wings into every aspect of travel, tourism and business and has made it the fastest growing corporation in its field. Etihad has agreed to be in code-shares9 with some of the major players in the industry. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. Though, Emirates was not able to change this face of its primary hub, the Government of Dubai invested a huge amount of money to change the global view of Dubai. Employing technology in modern urbanization is the cornerstone of future sustainable urban development. Aircraft weight management Emirates continuously reviews its inflight product and cabin environment to reduce aircraft weight (and thereby fuel burn) without compromising on customer experience. As of last year, the airline invested $22 million in installing and operating in-flight connectivity systems on its fleet, which are now 70 percent WiFi based. Sustainability of Emirates' Current Strategy and Way of Operation. If case of the former option, Emirates determined whether to add new service to an existing route or to swap out a services existing plane with a larger and newer craft. Type your requirements and Ill connect you to Dont know where to start? The leadership in the organisation were able to capitalize on this initial funding by the Dubai Royal Family and flew out of Dubai with just two aircrafts, leased Boeing 737 and an Airbus 300 B4 from the Pakistan International Airlines. Read the stories behind our sustainable products on board. does emirates airlines have good capacity management strategy? Qatar airlines, capitalizing on the above figures, has reduced its waiting time significantly, gaining customers attention who are in longer routes. The new Terminal had become a new face of the Emirates airlines and one more reason for the customer to fly Emirates. From 2018 onwards, the Emirates Group has combined its annual environmental reporting with its financial reporting, to provide business context to environmental performance. All of these measures help to save fuel and emissions, as well as to cut down on noise. Cutting down on unnecessary weight carried helps us to save fuel. Theyve introduced more fuel efficient vehicles, optimised trip planning to reduce the number of routes served and number of empty trips, and trained drivers on safe and efficient driving practices, including avoidance of unnecessary engine idling. Its freight arm, Emirates SkyCargo, has adopted a zero tolerance policy on illegal wildlife trade which includes big cats, elephants, rhinos and pangolins, among other types of wildlife, and has implemented a complete ban on hunting trophies. Another way to reduce fuel consumption on current aircrafts is to reduce plastics usage and to adopt biofuels. The lower labour which Emirates have enjoyed over the past decade will be one of the major factor shaping the future of Emirates as the leader of aviation industry. Taking the following example, landing a flight that continuously descends into an airport saves at least 150 kilogramme of CO2 over the course of a day. In 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. Question: With reference to the HBS case study of Emirates Airline: Connecting the Unconnected. Aging Fleet3: Emirates has been amazing in providing world class services, and most of the credit goes to the young fleet size, which are equipped with modern technologies. Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel, the Emirates Group's Environmental Policy. Emirates Airline has been largely successful due to its competitive pricing strategies that it uses successfully against its competitors. Strong growth and world class infrastructure 2. Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. Is Emirates strategy sustainable? In the upcoming future Emirates airlines will face strong challenges with global aviation. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. Local government support 3. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. Why? Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. This procedure saves thousands of litres of water each wash, and having a clean aircraft exterior helps to reduce fuel consumption and emissions by making the aircraft lighter and more aerodynamic. This air traffic increase will be also aided by the next door airline Etihad, being in almost the same region. Emirate Airlines is an international airline company that is spreading to various countries; currently, it has over 100 destinations. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. Adding on to this, the lower labour population of Emirates, which comes from Asia Pacific regions of India, Sri Lanka and Pakistan have also showed improvements in their average per-capita income These factors will force Emirates to rethink its cost structure. Emirates lower operating cost, and the premium services had brought huge profitability to the company, but Etihad by dropping down the premium services one-step below has been successful in attracting more customers at a lower price tag. In addition, the Middle airline sector plays a smart role in developing a world-class airline services, such as Emirates Group, with above average profitability4 & Qatar Airways, which has a five-star Skytrax ranking14. Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. Sustainability and eco-efficiency are the cornerstones of all Emirates Group operations both in the air, and on the ground. Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement. A total of 31 per cent of the companys work force was laid off due to redundancy across all parts of the business. Dubais contribution in the success of Emirates Airlines is as mentioned below: . Lastly, our refurbished London office features LED lighting, upgraded air conditioning, and a more efficient use of floor space, resulting in a reduction of 60% in electricity consumption. The Dubai government further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. Over one-third of the planets seven billion citizens lived within a four-hour flight of Dubai, and over two-thirds lived within an eight-hour flight. Weve invested in one of the best flight planning systems available, to carefully plan flights and optimise routes based on each days weather conditions, airspace constraints and the specific aircraft allocated for each sector. Working with air traffic management providers to develop protocols that enhance operational efficiency. A companys tariff may change based on market trends and the customers needs, according to its market position. Doha Airport, Qatar airlines primary hub has reported to have more than 90% of its arrivals customers to be in transit for their next flight. Etihad Airways: Emirates has enjoyed the subsidised fuel offered by the UAE region. It reflects how Emirates strategies are sustainable at present day business. A clearly defined strategy is required from Emirates - namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. In the year reported on, Emirates used 3,494,233 tonnes of fuel, of which 77 tonnes was SAF. Today, Emirates has a total of 140 orders for the Airbus 38010 and is the largest operator of A380 crafts around the world. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. Emirates growth into new markets produced some additional peak-period hiccups. See our privacy policy that enhance operational efficiency to fly Emirates pricing strategies that it uses against... The customer to fly Emirates operation in the air, and the airline the! Include both reduced noise and lower engine emissions traveling from Europe to Americas the pacific travels, they no! Our expert writers the Unconnected to its market position * efficient technologies available, one of our fleets ranks the. 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