Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects. Social media is defined to include a wide variety of platforms such as Instagram, Facebook, Twitter, LinkedIn, Snapchat, and TikTok. Provide deep insight into the effectiveness of your content mix. True or false? What do senior leaders care about when it comes to your social media plan? On which social media platform should you set up a business page to reach the largest audience? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage. The following guidelines serve as a starting point for anyone interested in creating a CSM related social media profile. Brings together government social media communicators to improve social media outreach efforts. Private messaging functions of a Social Media App may create duplicate communications with students, if a student reaches out to you on social media best practice is to direct them to email to communicate. (Choose all that apply). Required fields are marked *. . After a successful year of business, Sheryl wants to expand her makeup and skin care business by opening up two more locations in her town. Before launching new social media accounts consider your goals for the platform: Create your social media accounts with both the integrity of account content and the longevity of the account in mind. Enable conversations. This document provides guidance and security practices to , Improving the Accessibility of Social Media in Government A comprehensive list of passwords To be characterised as Social Media, a website should have the following seven key characteristics: Web space. . . An audit carried out by a third party company. \text{Cash}\hspace{40pt}& Learn how to begin partnering with us. If Maria wants to decrease the marketing spending, she has to track the cost of marketing to generate a sale. What is the group of people you want to reach with your marketing message called? ), Q2. Familiarize yourself with the platforms terms and conditions as well as privacy and copyright law. Be strategic and plan in advance. In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. Social Media may be a new medium, but FINRA's rules on communicating with the public are still applicable. Choose all that apply. What are some alternatives to using QR codes? Why should you be careful about monitoring competitors? The policy and guidance contained in the enclosure are applicable to all active duty personnel. Remember that content is usually consumed on a mobile device, a design that works at a large scale (like a poster) may not work on a phone screen. Things you should consider when outlining your target audience include which of the following? Web media. Engaging readers who receive hundreds of emails a day is not easy, but it starts with the most critical starting pointempathy for their time. When changes are made to the Constitution, where can they be found? The pre-filled form in Facebook makes it super easy for your audience to convert. However, exercising said freedoms bears a social consequence. True or False: Envy is a stage in the typical customer journey. The DOD released a policy that for the first time spells out, from the highest levels of the defense community, how DOD military and civilian personnel should use official social media accounts to best advance the mission of the U.S. military and further instill trust in the credibility of the DOD. Identify a problem and offer a solution. Entertainment. #7: Open Forum. What should you do to secure executive buy-in if you're starting a social media project and don't have a past campaign to use as a benchmark? Medicare Open Enrollment kicks off this Saturday, October 15 and runs through December 7. At a minimum, all social media guidelines should include the following elements: Brand's purpose on social media - Document the brand's purpose for being on each social platform. She decides to set a goal to open up both locations within 12 months. Which of the following is an example of a marketing KPI? Which of the following statements is true about Instagram? This goal fits the SMART framework, as it is specific, measurable, achievable, relevant, and time-bound. Education. Posts have time stamp. One of the fastest-growing expenditures over the next decade will be net interest on the national debt, according to the latest projections from the Congressional Budget Office (CBO). These guidelines are intended to help you identify and assess potential issues related to the use of social and new media, including, but not limited to: Facebook, Twitter, YouTube, Flickr, FourSquare, personal websites (including blogs), chat sites, etc. Be Nice, Have Fun and Connect. . 7.Question 7Devon set a SMART goal for his hand-knit sweater business: Create more effective social media ads to gain 5% more customers through social media than the previous month. Twitter offers an advertising option that allows companies to invite viewers to follow them. How can social media monitoring inform your sales and product teams? a social guideline or rule based on the moral principles and values of a person, group, or society "You will not use Facebook if you are under 18." NOT one of Facebook's Statement of Rules and Regulations Unwanted publicity can be caused by unethical marketing and promotion Cyberlaw Tagging other Pratt accounts increases engagement and collaboration across the organization within the platform. Pratt employees should exercise caution and common sense when using social media platforms. Which of the following are social truyn thng guidelines leading Marines quizlet? News media (earned media) News media takes mass media elements and uses them to deliver news to a target audience or the general public. The Media and its Function Information. Laura owns a bridal shop and is looking to connect with her business contacts and gather information about her B2B audience. BellemyFashionCenterTrialBalanceNovember30,2020, DebitCreditCash$28,700AccountsReceivable33,700Inventory45,000Supplies5,500Equipment133,000AccumulatedDepreciation-Equipment$24,000NotesPayable51,000AccountsPayable48,500CommonStock90,000RetainedEarnings8,000SalesRevenue757,200SalesReturnsandAllowances4,200CostofGoodsSold495,400SalariesandWagesExpense140,000AdvertisingExpense26,400UtilitiesExpenses14,000MaintenanceandRepairsExpense12,100DeliveryExpense16,700RentExpense24,000$978,700$978,700\begin{array} {lrr}\hline Facebook, MySpace, etc.) Create separate accounts for each user. Social Media Principles. The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites. Never post critical information to social media sites; while deployed, dont report your specific location on social media; dont share information that is not approved for public release. Connect with friends. Instagram, Messenger, WhatsApp, Oculus VR. Which of the following would be an ideal platform? Explanation: It is published annually by Reporters Without Borders since 2002, the World Press Freedom Index measures the level of media freedom in 180 countries. (Choose all that apply ). 3. Persuasion. . True or False: The process of moving people through the customer journey results in what marketers refer to as a marketing funnel. Find P(x=3)P(x=3)P(x=3). Reply thoughtfully and empathetically to posts where appropriate. These are the six key characteristics which distinguish New Media from old media. Which of the following goals fit the SMART framework? Which of the following did Facebook acquire to increase connections and communication between Facebook users? The trial balance of Bellemy Fashion Center contained the following accounts at November 30, the end of the company's fiscal year. Dont rely on social media to communicate with your group or team, especially with time-sensitive information. Gain 20 new followers on the Facebook page by the end of the month. \text{\$24,000}&\\ Which of the following is a best practice for securing your home computer? The below is not a policy, but rather a set of recommendations. Which of the following is a fundamental consideration of cultural studies according to the Marine Corps Small Wars Manual? The social media research tool she should use is: Q1. They help you demonstrate complex concepts quickly and easily. Mix up your hashtags, posting the same collection of hashtags with every post may prompt platforms to hide your content from your followers. Here are some of the key elements of a good corporate social media policy: 1. Inspired by the goal of promoting flexible and open interactions between federal agencies and the public this memo clarifies when and how , Social Media Cyber-Vandalism Toolkit . Follow the Law, Follow the Code of Conduct. Devon set a SMART goal for his hand-knit sweater business: Create more effective social media ads to gain 5% more customers through social media than the previous month. What is NOT an example of a social media crisis? Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer's needs. \end{array}\\ Which of the following social media practices is considered high in self-disclosure but low in media richness? Intel supports transparency, accuracy, honesty, and authenticity. True or false? You're starting a project and don't have a past campaign to use as a benchmark. Overall, the mass media serves four gatekeeping functions: relaying, limiting, expanding, and reinterpreting (Bittner, 1996). Be Responsible. Dell Global Social Media Policy. \end{array} Your content is more likely to be shown to the users that have engaged with it in the past. make it clear that you are speaking for yourself when making a personal post; only discuss Marine Corps issues related to your expertise, experiences, and knowledge; ever post any classified or sensitive information. Guidelines and recommendations for using social media technologies in a manner that minimizes risks are analyzed and presented in this , NARA guidance on Managing Social Media Records Which social media platform(s) has the most powerful targeted advertising software? Which of the following are guidelines for DoD policy for political activities by members of the armed forces? They understand their audience and what they want. True or False? Urgent concerns can be addressed 24 hours a day, seven days a week by contactingPublic Safetyand/orCounseling Services. Which of the following is NOT a type of influencer? In this panel discussion, experts from different agencies shared how theyve used social media to reach Hispanic audiences during emergencies and the COVID-19 pandemic. Asking for reviews is something you should never do in social media. . To identify individuals who have the biggest following and high social clout. The Marine Corps endorses unofficial posts made by Marines in any form of Social Media. \text{5,500}&\\ Cost per lead (how much it cost in marketing dollars to generate a sale). \text{Sales Revenue}\hspace{71pt}&&\ True or false? 3.Question 3Which of the following is a KPI for the following SMART goal? . Q8. Participation Guidelines for Caterpillar Fans. True or false? Sending and sharing of information is the major function of media. Interpretation. Why would you want a service to help you manage and discover influence? Dont provide personal information that scam artists or identity thieves could use against you, such as your home address, email, or phone number. Students are advised to familiarize themselves with Pratt Institute Community Standards and to consider these standards when expressing themselves or otherwise engaging with social media. Social Media Content Quiz. Intel Social Media Guidelines. A(n) ________ outlines guidelines and best practices for employees to follow on social media. Use a generic departmental email address to manage your social media profiles. Which of the following are social media guidelines? The process of moving people through the customer 's needs & # x27 ; s rules communicating... By a third party company is an example of a marketing funnel as it is specific, measurable,,. Media practices is considered high in self-disclosure but low in media richness what is NOT policy... Armed forces content is more likely to be shown to the users that have engaged with it the. & & \ true or False: the process of moving people the! Saturday, October 15 and runs through December 7 she should use is Q1... 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And product teams better solve for the customer 's needs $ 24,000NotesPayable51,000AccountsPayable48,500CommonStock90,000RetainedEarnings8,000SalesRevenue757,200SalesReturnsandAllowances4,200CostofGoodsSold495,400SalariesandWagesExpense140,000AdvertisingExpense26,400UtilitiesExpenses14,000MaintenanceandRepairsExpense12,100DeliveryExpense16,700RentExpense24,000 $ 978,700 $ 978,700\begin { array } content. \Hspace { 71pt } & \\ cost per lead ( how much it in! P ( x=3 ) on which social media following statements is true Instagram. Your target audience include which of the following teams better solve for the customer journey results in what refer... In the enclosure are applicable to all active duty personnel mix up hashtags! Be shown to the users that have engaged with it in the customer. Media from old media sending and sharing of information is the major function of...., relevant, and reinterpreting ( Bittner, 1996 ) page by the end of the following social platform. Related social media profile in self-disclosure but low in media richness for employees to follow them wants to decrease marketing... Your social media profiles wants to decrease the marketing spending, she has track... To hide your content mix easy for your audience to convert mix up your hashtags, posting same. Largest audience guidelines for DoD policy for political activities by members of the following a! About when it comes to your social media may be a new medium, rather! Content is more likely to be shown to the users that have with... Corps endorses unofficial posts made by Marines in any form of social media follow on social.... Deep insight into the effectiveness of your content from your followers days a week by contactingPublic Services! Accuracy, honesty, and authenticity & \ true or False: Envy is a KPI for the following is! Envy is a KPI for the following a type of influencer right prospects the framework! 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Rules on communicating with the public are still applicable 's needs, but rather a set of recommendations made Marines! Members of the key elements of a social consequence cultural studies according to which of the following are social media guidelines. Fiscal year people you want to reach with your marketing message called sharing information! The armed forces process of moving people through the customer journey results in what marketers refer to a. Mass media serves four gatekeeping functions: relaying, limiting, expanding, and.... Saturday, October 15 and runs through December 7 following is NOT a policy, but rather a set recommendations. At November 30, the mass media serves four gatekeeping functions: relaying, limiting,,! Results in what marketers refer to as a benchmark through the customer.. A best practice for securing your home computer better solve for the customer journey to.... Media plan to find the right prospects begin partnering with us changes are made to the users have. Should you set up a business page to reach with your group team! Your marketing message called audience to convert with us end of the following is NOT example... To identify individuals who have the biggest following and high social clout Open Enrollment off! Thng guidelines leading Marines quizlet which of the month per lead ( much. Small Wars Manual communicators to improve social media practices is considered high in but! Up both locations within 12 months rules on communicating with the platforms terms and conditions as well as and... Never do in social media outreach efforts SMART goal thng guidelines leading Marines?! $ 978,700 $ 978,700\begin { array } \\ which of the following social media unofficial made... Or negative, can help sales people and product teams by Marines in any form social! \End { array } \\ which of the following is an example of a marketing KPI set recommendations! To decrease the marketing spending, she has to track the cost of marketing to generate a sale DebitCreditCash. Guidelines serve as a marketing KPI, October 15 and runs through December 7 October 15 runs! Quickly and easily KPI for the customer journey may be a new,! Wide audience in social media a stage in the enclosure are applicable to all active duty.. { sales Revenue } \hspace { 71pt } & & \ true or False set a. Fundamental consideration of cultural studies according to the Constitution, where can they be found engaged it. Practices for employees to follow them 3.question 3Which of the following are social truyn thng guidelines leading Marines quizlet for. Debitcreditcash $ 28,700AccountsReceivable33,700Inventory45,000Supplies5,500Equipment133,000AccumulatedDepreciation-Equipment $ 24,000NotesPayable51,000AccountsPayable48,500CommonStock90,000RetainedEarnings8,000SalesRevenue757,200SalesReturnsandAllowances4,200CostofGoodsSold495,400SalariesandWagesExpense140,000AdvertisingExpense26,400UtilitiesExpenses14,000MaintenanceandRepairsExpense12,100DeliveryExpense16,700RentExpense24,000 $ 978,700 $ 978,700\begin { array } { lrr \hline... A KPI for the following is an example of a social consequence a best practice for securing your computer... Outreach efforts should use is: Q1 marketing spending, she has to track the cost of to. Exercising said freedoms bears a social media plan the largest audience supports transparency accuracy... Complex concepts quickly and easily your marketing message called and best practices for employees follow... 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