!5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j 1 0 obj Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. ^J~ywpR >F 4` * Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Exploration of alternative branding strategies and marketing tools for brand development. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. <> Prospective students apply for admission to begin the program in the summer term. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. Graduate Certificate in the Business of Entertainment. endobj The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Course Description At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. You must login in: myUSC student portal %%EOF These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Your session has ended. stream Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Maximum units which may be applied to the degree to be determined by the department. 1 0 obj An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. %PDF-1.5 As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. endstream endobj startxref endstream endobj startxref Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Research leading to the master's degree. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> 2 0 obj Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. f0H:L`x ! {[P Legal aspects of brand management such as trademark protection and infringement are also addressed. Comprehensive treatment of the behavioral foundations of brands and brand development. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. If approved, the replacement will be documented in the offer of admission. Proposal, field research, analyses and oral and written presentations. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream 4 0 obj BUSINESS (GRADUATE) - Business students may register using USC Web Registration. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Graded CR/NC. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) Students need to complete a minimum of ten full-term graduate-level courses (30 credits). hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Ready to register for classes? Presentations by faculty, visiting researchers, and advanced students. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. The Master of Science in Marketing Program begins in late May each year. For additional information, visit marshall.usc.edu/MSMkt. Prerequisite: BUAD-307 or MKT-385x. * @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. 3 0 obj hbbd```b``^"k@$ cJdk VHe0V;WVi 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . For previous semesters, check the Schedule of Classes archive. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Requires market research, creative design, implementation planning, and client presentation. Looks like that page is missing. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). hmo8?nb% The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. endobj This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. Students are required to take 30 units to graduate. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. %PDF-1.6 % Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. <> USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. endobj endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream your goals in mind. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). About this course. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: Applicants must satisfy the standard USC and Marshall graduate admission requirements. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. A minimum cumulative GPA of 3.00 is required for graduation. The Consumer Behavior Track offers a wide range of electives. %PDF-1.7 I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. Generate marketing insights and make practical recommendations; Academics and Curriculum. Insights: We think you may be curious about the types of events that our SAC is organizing. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . pZ^IM$[I*v <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. 0 x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? dNdn. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. ` pPh=\kv)YL Vf`Ar \4 *gBAt@eYq@'"%9*D$ You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. - Personal commitment throughout the program. 4 0 obj With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. %PDF-1.5 % Domestic students may pursue an internship immediately after the classes begin in the summer. The course employs a combination of lectures, articles, and "hands-on" exercises. A series of Masters of Marketing Seminars are scheduled each fall. The Columbia Advantage 01 Academics %PDF-1.5 % Did you find what you needed today? The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. %PDF-1.5 % Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. Individual or team project solving real business problems for an existing business entity, domestic and/or international. For full time working professionals who are domestic status, the program can be completed in a two year format. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. registration begins 3/1 . You may EMAIL the SAC. 3 0 obj - Strong desire to learn and think critically and innovatively. 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