Do you think Patreons business model is sustainable? Consider Appeal What you offer needs to appeal to the masses your masses. Patreon currently takes between 5% and 12% of creator earnings (plus a payment processing fee), depending on the product plan chosen by the customer. But you dont have to create videos or podcasts to offer digital benefits. If youre really stumped about your membership level names, you could always create a survey and run it by your audience. Also, naming your tiers provides community among your patrons. Pro is for creators who want to build a robust, thriving membership business with different benefits at different membership tiers, and who want more tools to help them grow their business. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? Your My Level Name membership is Community Plugin, Sell Any Type of OfferingDesign To Match Your VisionOffer Bulk Courses for TeamsAdd GamificationAdvanced Recurring Subscriptions, Online Learning QuizzesVideo CoursesLMS Reporting DashboardsSee all features , ActiveCampaignConvertKitKeapOntraportDripInfusionsoft (Keap Max Classic), The AccessAlly EcosystemCompare CRMsMembership Site DesignSee all integrations , AccessAlly 101 Many times, higher tiers contain everything included in lower tiers, but with additional access. Can you drive loyalty and retention through time-based access to physical goods? Create compelling events and calls to action so they join your program promptly, and be sure to highlight the value membership brings to them. Who are the most popular creators on Patreon? Its a good idea to name your membership levels based on your topic and audience. They have 9 types of membership levels for their supporters. Seamless Scaling Series 14. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. Exclusivity is a great benefit to offer in exchange for membership. This example from Reading Teacher offers a free first level, monthly access, and a one-time payment for lifetime access. Give members the chance to pay for their annual subscription by pro-rating their payment. The tier price ($50/month) is high enough to support the extra labor it takes to write letters and postcards. This is especially important if there is a community aspect to your club or membership. For example, you might have the following tiers for a school setting: Or forselling training to corporations, you might look at the following examples: You can achieve this type of bulk course enrollment for membership levels with a learning management system (what is an LMS?) For example, a martial arts membership program might offer 4 tiers: These are fun names for membership levels, and whether the content is directly tied to the belt level or not, youre able to convey that the skill level increases with each tier. LMS Plugin 5% + $0.10 for donations of $3 or less. 4. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. In this time, 175,020 new participants have joined the platform. Patreon enables creators to establish multiple membership tiers. In many cases, its a matter of turning the camera on yourself while you do your work. 4. Pricing a membership site is an art and a science, and you can get more advice on how to do it right in ourmembership pricing guide. You need to commit the time to engage with them effectively. Social media is a good driver for membership, but not the only one.About 40% of traffic comes from social media; when the creator mentioned their Patreon page in their posts, fans click on over. Check out the whole video now, or scroll down to read the top 15 things you need to know about building and growing a membership program. Shown on the membership checkout page. Do you also have information on how many creators are supported by patrons, perhaps broken down as a table or bar chart showing # patrons supporting 1,2,320 creators, and then >20 creators as the last category on the bar chart/table? You might. The number of tiers and the subscription rate at each level is left up to the creator. In fact, patron numbers have tripled over the last 3 years. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. - Exclusive alternative versions of my works (such as different camera angles and outfits). Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. One thing that can also make or break your membership tier naming convention is how easy it is to move between tiers. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Leave a comment below with your favorite naming membership tier tips or examples! Enjoy whatever bonus trash we dump here. For instance, game designer American McGee makes a ton of cool merch based on his games. Catchy creative level names are all around when you get brainstorming. Ill explain why the platform fee varies from 5%-12% in a moment. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. Supporters on Patreon. Some creators simply price their membership tiers high enough so that a one-month member is still profitable. Your My Level Name membership is Good question there. 4. Why is it better to offer fewer membership levels? Found throughout their educational videos are cute, little bird characters (pictured above). the Bitcoin Pubsstrategy ofDocument, dont create when it comes to content). Maybe if they go public theyll end up releasing that data. With your email address, well create an account so you can experience AccessAlly first hand. There are also payout fees to consider. Lets say you have three membership levels: Tier 1 basic features. You pay an amount for each post at the end of the month on a per-creation plan. In this article, we are going to share insights about designing membership levels and the best way to come up with creative tier names that will make potential customers hit that sign up button fast. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. Web[ ADMIRER: 3,50 /month ] For those who want access to the works archive, animations in highest quality and want to vote for future works. 10. Patreons post-money valuation is $4 billion. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. For example, your free member level could just be called the free tier on your website, to reduce confusion and entice more members to join. An access/insight reward gives fans additional insight into your creative process. Test your level name against key phrases in Paid Memberships Pro. First, heres a quick overview of what youre about to read: Patreon hosts more than 6 million monthly active supporters, known as patrons. Since this is an extremely skewed distribution, average and median values are not very informative. The $2/month increase over their base $1 tier is entirely driven by an access/insight benefit type. The Premium plan has a limited number of openings at this time. Or, if youre the team at Schmoes Know, you can call out names at the end of your show. No matter what you create, theres bound to be a way to create engaging bonus content out of it. Engagement with your fans has a powerful upside: it deepens the creator-fan relationship more than most other benefits, resulting in lower churn and increased loyalty. Opt out anytime. 5% + $0.10 for donations of $3 or less. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier While you can offer T-shirts and other wearables (not a bad strategy, by the way), you can also offer discount codes, postcards or books, assorted gifts, and more. 5. Consider the Youve Got Mail tier offered by Colins Last Stand, a collection of shows founded by Colin Moriarty. Creators on Patreon have made an estimated $2 billion. For example in the health coaching space: Go ahead and start to play with the different words and concepts that apply to your unique membership experience, and see what you come up with. Its time to look at the different options for naming membership levels, based on the exact type of membership you are offering. Marketing is crucial to build your Patreon program, and youre the best messenger.Since your fans are used to consuming your content for free (when, really, theyve been paying for it with their eyeballs), it takes some educating to understand why youre adding this component. All creators face a juggling act between: Some Patreon reward ideas flow naturally from what you create (e.g. Very true, Dan. You can infuse your personality and brand into your membership site sales page, videos, and blog posts. It drives membership. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? Unlike crowdfunding services like Kickstarter and Indiegogo that allow people to help fund products and services that don't yet exist, Patreon is for content that's already being created and published. Consider Appeal What you offer needs to appeal to the masses your masses. Does this mean that Patreons GMV is supported by the mid-tail? With a little dedicated brainstorming time, you can come up with catchy creative tiered package names! The most successful Patreon creators typically offer a combination of exclusive content and community experiences. Tier 3 everything in tiers 1 and 2 plus new features. Or what an artists sketch looks like before color is added? These membership tier names are straightforward, and a customer can easily self-identify based on the structure. The top creator on Patreon is True Crime Obsessed, a podcast series that reviews true crime documentaries. Creators can offer exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background images, and more. Of course, there is always room to jazz up your membership level names. Patreons post-money valuation is $4 billion. A good example of this is the Smarter Every Day Patreon account. WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. You probably have a lot of ideas by this point. Yes, you could pick a brand name for your membership and then have tiers based on the payment duration. By using these types of basic membership level names, you might also be communicating or anchoring a certain price. The best way to come up with a creative naming structure for your membership levels is to tie it into the topic of your membership site. Youre planning your membership program, but youre stumped on naming membership tiers so your offer doesnt look like everyone elses. But thats a likely scenario. Want more tips? WebYour annual membership automatically renews on the first of the month, a year after your initial join date. earning or expects to earn $5000 You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Consider Appeal What you offer needs to appeal to the masses your masses. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. like AccessAlly. Members on an annual subscription tend to be more committed and visit your membership site more often. Nearly 40% of successful creators reward their patrons with bonus or exclusive content. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. 2. Necessary cookies are absolutely essential for the website to function properly. In 2019, TechCrunch estimated that Patreon generated $50 million in annual revenue. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. By default, Patreon only "pays out" on request, so as a creator, you can track your balance within the Patreon website and disperse earnings to your bank account when desired. Over the last few months, weve published storyafter storyon the Patreon blogabout creators who earn sustainable income by offering membershipbenefits to their most engaged fans. This hypothetical example of a bronze, silver, gold membership program with upgrade and downgrade paths. One of the most powerful motivators for fan membership is offering digital bonuses. And for any given creator, the answer isnt the same. Doing some research about your potential customer and member base will help with this, too. Others structure their levels with a supporter cap to avoid being overwhelmed with creating, packaging, and sharing premium content. before the general public. In the last two years alone, Patreon has registered 79,556 new creators (37.31% of the existing base). Well be rolling it out gradually as spots become available. 1. For creators who join Premium, there is a minimum three month commitment before you can switch to a different plan. Youll earn points and unlock bonuses. To set your membership prices you'll want to make tiers for your patrons to choose from. - 4K quality animations without watermark. Attain sustainable income, and even financial freedom. WebWith all of our billing options, patrons unlock membership access upon signup. Financial return = (patron count X membership tier value) cost to fulfill. 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