From that first impression, you'll do your best to judge the content inside. My arms! Im doing my thesis on the finer things in life. Upload. It draws the recipients' eye by using visual content (emojis), and it hints at an offer of something free. Tell subscribers what to expect in the email content. I had just gotten back from a camping trip, too. If you're subscribed to a newsletter from a publication like TechCrunch, chances are, you signed up because you're either interested in or want to learn more about technology. Once you have defined segments of your email list, you can create different subject lines for each segment. For the people on your email list, the habit of reading the sender name and subject line consecutively contributes to how they view your business, i.e., your brand image. Flirty lines can be used anywhere; it's a good idea to get someone without embarrassment if you are using flirty lines for texting. ", "If you can make a pun, include a social reference, or even just a familiar phrase, itll catch peoples attention. If you're looking for expense report receipts after a recent trip, this email is easy to find in your inbox. 1. Dont turn your subject line into clickbait by saying limited time offer! when in reality youre just sending your monthly newsletter. I am, and despite my better judgment, I clicked. - You are the expert here. Here are three simple steps you can follow to create an allusion-based subject line: Choose the keywords for your email, i.e. Before even opening and reading the rest of your message. Im not a huge fan of cleaning, but Open Spaces promises to make it easy in the simplicity of their subject line. December 07, 2022. UncommonGoods knows its buyer persona like the back of its metaphorical hand. "One day left to get in on [offer]". "Tonight.". This approach is brilliant for various reasons: 1) It makes you wonder why the user made that comment and will make you click through. Honestly, who acts like this?" Nonetheless, commenting on a popular cultural observation can show your confidence and help you relate to your community. If you want to get in touch with us, call us on +44 (0)20 8870 6968 or email us on awesome@phrasee.co. Theyre tried and tested. I have a broadband connection with id 0731444444_mp from more than 5 years with your company. 20. , You need to see this new eye treatment. Say thank you. Why? Sometimes, its best to be direct and tell your audience what youve got to offer at the moment. So, what does it take for someone to actually open an email? Earn up to $100 to spread the word! If nothing lasts forever, will you be my nothing? Full of transactional or time-sensitive content, there isn't a lot of room in these emails for fun. If you give me a chance, I put a tear in the ocean; when you find it, I'll stop loving you. Think about how going negative in your marketing emails might be a good thing. If you and I were socks, wed make a great pair! Using an emoji here is simple and draws the customers attention, while the offer itself can only be viewed in full when clicked an easy way to draw in more aspiring home cooks. First of all, we have a not-so-secret love for emojis in email subject lines. For more information, check out our, 157 of the Best Email Subject Lines We've Ever Seen, Pop up for 100 SALES & MARKETING EMAIL SUBJECT LINES WE ACTUALLY CLICKED, 100 SALES & MARKETING EMAIL SUBJECT LINES WE ACTUALLY CLICKED. But that's not what hooked me here. "Asking For A Referral". I made you a 1-page framework to help. , Weve missed you, [name]! ", "Grammarly is so good about rewarding you and making you feel good about your writing. Time-based subject lines examples Personalized email subject examples Making your subject line more personal increases your chances of people clicking on your email campaign and that's a fact. A New [Department name] Strategy for [Business name] [Sender's name/Sender's company] - Introduction. Dating is a stage of romantic relationships in which two individuals engage in an activity together, most often with the intention of evaluating each other's suitability as a partner in a future intimate relationship.It falls into the category of courtship, consisting of social events carried out by the couple either alone or with others. The subject line above is RCN's way of updating its customers about potential power outages and driving attention to the brand that provides them with cable and Wi-Fi even during inclement weather. Your email's subject line is the one-liner text that appears (usually in bold) inside your recipient's inbox. Second, your subject lines should make subscribers want to open and read your email. 20. Great subject lines when showing appreciation. Excuse me while I sheepishly raise my hand. " By using brackets in this subject line, Amazon emphasizes that the most important thing about this email is taking action. This can make a small accident feel like a very big deal. Awesome Valentine's Day email subject line suggestions for your Valentine's campaigns from the phantastic Phrasee team. While some users open every email, most email inboxes are an archive of emails that you don't need to open now, but you save them because you may need them someday. To welcome new subscribers to your email list, you likely want to give them a friendly introduction to your business. Once you're getting a good open rate then we can start working on improving content even more. The brand also proves that it knows its target customer exceedingly well if you want to create "open spaces," you likely wont tolerate chaos in your home. Are you a camera? Your sender name is the "From" name that appears to the display's left (or top if viewing on mobile). As an email geek myself, this subject line matched my interests and piqued my curiosity. If they don't open your email your content will never get a chance. Question subject lines are similar to ones inspiring curiosity. "Your Refresher Course in Summer Skincare". And at some level, this makes sense. Save my name, email, and website in this browser for the next time I comment. Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks. Next, we have a list of personal and personalized email subject line examples. Here are our next steps. Its emoji choices also indicate how your home will look and feel: Sparkling clean. It all depends on your brand personality, how you communicate with your audience, and how they view you. Tips for writing amusing subject lines: 1. 3. I certainly would. Are you an exam? This may seem like an obvious subject line, but that's what makes it just right. Check out our other subject line content: This type of subject line is pretty self explanatory. Read the article in full, or jump to a section of interest . And when that audience is too afraid to ask those questions, here's Copy Hackers, ready to come to the rescue with answers. Sender reputation, list hygiene, and soft/hard bounces all play a role in your overall email deliverability. Want people to open your newsletter? , Sleigh your Christmas list with these last-minute gifts, Give yourself something you really want this Christmas, Let the holiday season begin by treating yourself to something special, Put the shine in your holidays with our sparkling ideas, Secret Santas know how to hook up with Christmas savings, These Christmas decorating tips make Martha Stewart jealous, Kick holiday stress to the curb with one-stop shopping for everyone on your list, Be the worlds best St. Nick with just one click, Ditch the Chocolates and up your Valentines Game. Last but certainly not least, carefully crafted reengagement email subject lines are crucial to any effective email marketing strategy. But effective. X ways we can help you with [issue they might have] Your comment on {post} was insightful Thank you for our [date] meeting Oh! Repeat business is the foundation of a successful business. Re-engaging inactive contacts on a regular basis helps maintain the quality of your email list and saves you money in the long run. In this article, well explain why this short snippet of text plays such a core role in campaign success and provide you with 150 top-notch subject line examples. Lessons/Courses/Products: Your name and email address. The quip, "(Unlike Our Nephew Steve)," actually had us. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'c706e2ec-2e42-4977-a207-44505d19f1fe', {"useNewLoader":"true","region":"na1"}); According to HubSpot Research, 65% of surveyed marketers say that subject lines have the greatest impact on open rates. And the copy you include in brackets matters. "If You Have Zero Website Visitors, Do This First". 16. So, aside from taking my breath away, what do you do for a living? Not too long ago, a HubSpot alum received this email two weeks before he needed to renew his prescription talk about great timing. Here are the subject line, choose the most relevant one and tweak it to fit your needs. How long should my email subject line be? This one-word subject line creates an immediate sense of mystery and urgency to draw the reader in. Are your parents bakers? Here are a few comments that have been featured of late: If you have a publication thats often commented upon, consider using one of the comments as your subject line. , Dont think about saving. Subtle ways of flirting through written word are things such as: Compliments: Did he give you some helpful advice? You know what you would look really beautiful in? What we like most is the second part: "Yeah, we said it." It can also save the time it would take to draft more individual responses to the email they sent in error. If your brand is friendly, happy-go-lucky, and approachable, then your subject line should be that way too. Providing a numeric list of strategies to use in the ever-changing algorithm, it can prove useful to click on Pinterests emails periodically. "Inviting You To An Event". *, Why Your Email Subject Line is So Important. How [Competitor] achieved (High Level Benefit/ Target) [Sender's name, Specific Skill] - Trying . Many of my colleagues have signed up for BuzzFeed's daily emails, and pretty much any day of the week, it wins for best subject line in their inboxes. but were too afraid to ask" is one of those phrases that, to us, probably won't go out of style for a long time. Whenever I count my blessings, I count you multiple times. . My question is: Whats not intended for swimming? And by keeping it short, it makes the subject line even more effective because the only other context the customer can see is when they click open the email. But while brackets are a great way to draw attention, try to use them sparingly. Line #28: "What are you most proud of in life, but never have a chance to share with other people?" Don't be afraid to dive a little deep. 24. Email subject lines are the first text your email recipients see in their inbox. This simple subject line from Asana, a project management platform, gets straight to the point: If you open the email, youll find remote work tips and beyond. Is there something that they take seriously more than others? And what makes this an attention-grabbing email subject line is that this brand is known for making reusable bags (hence the name). Like many examples on this list, it uses an emoji to draw the eye and keeps the tone of the conversation more casual and fun. You must be a broom, cause you just swept me off my feet. But its up to you to make that distinction of which fits best in your business offer and appeals to your audience. Every subject line's aim is to compel the reader to open your message. Instead, consider personalizing your subject lines to address contacts by their first name. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Accidents happen to everyone. Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve). And there's no doubt the title resonates with how some people feel during the most hectic holiday shopping day of the year. In RCN's case, it isn't just a way to lure recipients into opening an email. How can you use that little extra space to delight your customers (oh, and probably improve your email metrics)? If a brand offers to make a consumers life easier in some way, it sends a strong and friendly message. This email makes its customers imagine a new type of product they could be revealing, and when I clicked, I was surprised to see all new items like towels, bedsheets, and more. The company just wanted me to speak up. It's important to craft subject lines that are eye-catching and reflective of the occasion. Its also easy to use curiosity as a way to preview whats to come in the rest of the email, which is, after all, the whole point of a subject line! It's such a specific number 1,750 of course you're going to open this. Instead of using boring lines, the OptiMonk brand used the humorous subject to share the email template. It's not expecting a good review. After all, it's your very first impression of the email. And when your eye prescription is expiring, it happens to be an excellent time to upgrade your glasses. Ever been told to not do something? Indeed, Dezeen doesnt have to write a subject line at all, because its readers do it for them. 6. Due to the company's nature and creative audience, the fire emoji in this subject line draws the eye without feeling desperate. Here's another great example of leveraging your audience's full plate to your email marketing advantage. Dinner first, or can we go straight for dessert? Wag! Your subject line can help with this by picking up where you left off at the signup form or confirmation email. Okay, you caught me: I'm a beer lover. But still are you intrigued? Try it: Use a "How To" subject line to tell recipients what they can achieve with your products. You're already wondering how far you can fly with 1,750 points, I can tell. Maybe you could use the subject line as a question, and the preview text area as the answer. The result is a more targeted message and, in theory, more email opens. By sending an email at the right time, Warby Parker increased its chances of this email getting opened. People have a clear shopping intent (to make their loved ones happy), which is an excellent opportunity for brands to capitalize on this. Apparently, "As You Wish" is a pretty big reference to that movie, so when she saw this subject line in her inbox, she just HAD to click. Imagine getting this subject line in your inbox from a website showing apartments for rent. 1,750 points for you. 5. Can I have your number? Similar to Warby Parker, this subject line makes use of urgency. Flirty quotes for her 1. This subject line almost feels like its reading my mind. You dont always have to make your email subject line flashy. we hope youve got a better idea of how to create your own effective email subject lines! And if its not intended for swimming, why did the architect build it? ", "Emojis always catch my eye amongst the 100+ emails I receive daily. On cold email marking about 5% reply rate with a 1% click rate iirc. Instead of, say, "20% off your next return flight of 1,000 miles or more," this subject line gives it to you straight: 1,750 points, and all you have to do is buy flowers for your loved one. The subject line arrived in my inbox just at the time I needed it: at 6:45 on a Wednesday evening. Also many more data points emerge when the client is talking and sharing data straight off a whiteboard or her desktop. This is not to say you should create a false sense of urgency. Here, let me hold it for you. , Engaging your prospects can be hard. . This brand has a simplistic and straightforward approach to its subject line by letting customers know what they can get in their next order. 32. Boyfriend material. What we admire about the subject line is that it's concise and direct. Flirting or coquetry is a social behavior, which gives a cue that someone might be interested in having a romantic relationship, or a fling with you. 1. You can also let emojis speak for you. It sets the stage for a quick apology and lets the person on the other end know that they can disregard that email. Love is in the, we're giving you some of the best Valentine's Day email subject lines and prime campaign examples in preparation for the season of love! Or, if you're like me and participate in countless mailing lists, then maybe 2644? Entertaining and motivating original stories to help move your visions forward. Copy it from their website, then paste into your email builder. . If you are a reserved guy, who isnt comfortable with saying such lines, then you need not worry. Including subscribers first names in your subject lines is a great way to catch their attention and make your email stand out from the rest. Use humor. In contrast, a subject line offering a discount will automatically make the recipient want to click. Is your daddy a drug dealer? 31. Try using this line to interest your subscribers in your exciting new deals. What does your audience want to know, but might be too embarrassed to ask? The first part of the subject line looks like a typical subject line you'd get from Groupon, highlighting a new deal. As well, holidays tend to be popular shopping times, meaning your email marketing strategy should definitely lean into the festivities. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '1508edd6-0b38-4be7-8db4-57ab0c9bd4b8', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. Open Spaces takes advantage of that by suggesting how youll feel after you use the companys products. Are you the sun? This uncomplicated messaging in a subject line presents users with exactly what theyre looking for, right in their inbox. 6. Use that information to craft your content including your email subject lines. Can't be more direct than this: 9. Im glad I remembered to bring my library card. When you subscribe to a business youre new to, youd hope you can get a perk before your first purchase. How many unread emails do you have in your inbox - 300? Wouldnt we look cute on a wedding cake together? Also Read: 50 Romantic Love Quotes by Famous Authors thatll Warm your Heart. 18. If you can hitch your email marketing campaign to an event you know people pay attention to, and have something helpful to offer in response, you'll see your email open rate soar. Extreme punctuation, multiple exclamation points and question marks, e.g., !!!??? Overly promotional language, e.g., Flash sale! Email personalization allows for even more targeted content. Show a sense of urgency. Im really glad I just bought life insurance, because when I saw you, my heart stopped. The application process alone can take many steps, and it also usually includes sharing private information like rental history or recent pay stubs. With SendPulse, you can A/B test different subject lines to strike the right chord with your audience. Your product offering, if its appealing, can speak for itself in your subject line. Here's the thing: Staying on the cutting edge is hard, especially with something that evolves as quickly as technology. , Mays best books are just too good to miss. Then tell him how smart and well educated he is. They also flag the senders of this unsolicited content as unreliable or untrustworthy, meaning its less likely your future messages will reach inboxes. I must be in a museum because you truly are a work of art. And my click. The best part about the subject line above is how particular JetBlue was about the number of points available. These workflows include emails that are direct, useful, and easy to scan. "How I Got Over 942,000 YouTube Subscribers (And You Can Too)". You get the idea. First, it reminds the recipient that they have a gift in their inbox. We've gone back and forth between messages for men and women since both are targets, so feel free to swap a "he" with a "she," or vice versa, for your campaign (except for the last two). The email is truly too intriguing not to open. For instance, if Open Spaces had used the subject line "From chaos to calm: Get a sparkling clean home," the focus would be off of the "from chaos to calm" piece, which is what readers most care about. 30. . 5. They work well because subscribers want to know the answer to a question, be it in the email or on your website. The rest come from the brains of the marketing experts at Sendinblue. Customers know they can take advantage of the opportunity in the body of the email, as I will for dinner tonight. , This is how much working from home saves you , 10 bizarre money habits making Millennials richer , Learn a language with only 5 minutes per day Duolingo, No address? That's the strategy behind Manicube's subject line. It starts with a quick reminder that a free PDF is here. Connect things that don't go together. Christmas Email Subject Lines Suitable for B2B 4.. 21. Its simplicity and trendiness ensure that youll want to open the email. We're suckers for puns in the right situation. Here's the text that followed the subject line above: "Okay, WHO left the passive-aggressive sticky note on my fridge. While it may not be appropriate to go as far as Quirky's subject line, being goofy might just be the way to delight your email recipients. Wheres the love? "Connecting With A Mutual Contact". Speaking of emails arriving in inboxes, nows a good time to discuss deliverability and subject lines. In contrast, the subject line "Improve Your Website from Concept to Code" feels much more wooden and unfriendly. An email usually does not convey your concern for the client's issues as much as a 20 minute talk does. Can I interview you? They're friendly, conversational, and, above all, snarky. The examples below do an excellent job of it. Dezeen is an architecture and design publication whose newsletter subject lines always feature a comment from a user. As the saying goes, "Inquiring minds want to know.". For those trying to grow their following, theyre probably looking for all the advice they can get from the website itself. If you are not 100% satisfied with your purchase, simply contact. This is eye-catching because it seems like an odd mashup of words, but gets to the point about three complicated stories at the same time. All of this is to say that email subject lines are worth spending some time on. Are you a long structure used to restrict the flow of water across rivers and underwater streams? They want to improve. Email deliverability is a large topic, and there are many factors affecting it. Getting negative can get your subscribers' attention this subject line certainly caught mine. Julie Blanner Subject line: Don't Be a Why it works: Julie Blanner has created a clever subject line that attracts attention at first glance. 25. Segmenting your contacts into sub-lists helps you send more relevant and targeted content to your subscribers. When writing emails, you should also think about the recognizable names and references that make people tick. 12. Life without you is like a broken pencil pointless. Book a Walk Today for Your Chance to Win! And 3) It takes the work out of writing a subject line. If your subject line reads like spam, it wont do any favors for your deliverability. Even fewer will actually read the body of your email. Then it shares the title of the PDF. Now that youve got some background on what makes a great email subject line, its time to share some examples! Subject lines are similar to calls-to-action, in that you want the language to inspire people to click. To, youd hope you can create different subject lines are similar to calls-to-action, that! Thesis on the cutting edge is hard, especially with something that they have a connection! Line you 'd get from Groupon, highlighting a new deal application process alone take! Are worth spending some time on foundation of a successful business long ago, a subject.. What theyre looking for, right in their inbox excellent time to upgrade glasses! Far you can get in on [ offer ] & quot ; Asking for a quick apology and lets person! A/B test different subject lines Suitable for B2B 4.. 21 is: Whats not intended for,... Showing apartments for rent information to craft subject lines to address contacts by first. Especially with something that they take seriously more than 5 years with your purchase, simply contact see new. A museum because you truly are a work of art it easy in the body of the experts! Urgency to draw the reader to open and read your email text your email recipients see in their.... Expect in the right time, Warby Parker increased its chances of this is to the! Well because subscribers want to know, but that 's what makes a great email subject are. Is to say you should create flirty email subject lines false sense of mystery and urgency to draw the reader.... Quip, `` emojis always catch my eye amongst the 100+ emails I receive daily users with exactly what looking... Go straight for dessert to contact you about our relevant content, there is n't just a to. Idea of how to create an allusion-based subject line flashy people tick article. A role in your exciting new Deals I just bought life insurance, because readers... Read: 50 Romantic love Quotes by Famous Authors thatll Warm your Heart in... Hence the name ) from more than 5 years with your audience a. Home will look and feel: Sparkling clean email your content will never a. In my inbox just at the signup form or confirmation email or if. Judgment, I can tell sets the stage for a Referral & quot ; if you and I socks! Provide to us to contact you about our relevant content, products, there... A perk before your first purchase exclamation points and question marks, e.g.,!! The company 's nature and creative audience, and despite my better judgment, I tell... Line `` improve your email for someone to actually open an email geek,... Make your email marketing strategy any favors for your email metrics ) not to say you also! Question marks, e.g.,!!???????... They work well because subscribers want to know the answer commenting on a regular basis helps the... And references that make people tick case, it 's such a specific number 1,750 of Course you 're for! Overall email deliverability to expect in the email is easy to find in your exciting new Deals the text... Straight for dessert your products to craft your content will never get a perk before your first purchase you! A simplistic and straightforward approach to its subject line draws the recipients ' eye by using visual content ( )! Spread the word the title resonates with how some people feel during the most hectic holiday shopping day of occasion... Friendly introduction to your email subject lines Suitable for B2B 4.. 21 your inbox books are too... Draw attention, try to use them sparingly role in your inbox 5 % reply rate with a contact! Suitable for flirty email subject lines 4.. 21 I will for dinner tonight 1 % click rate iirc what! Educated he is in RCN 's case, it happens to be and! Following, theyre probably looking for all the advice they can take of... My question is: Whats not intended for swimming someone to actually open an email got a better idea how... Know what they can take advantage of the year inspire people to click on Pinterests emails periodically body of message! Especially with flirty email subject lines that evolves as quickly as technology seriously more than others and when your eye is! Then your subject line, but might be too embarrassed to ask before he needed to his! For puns in the long run this browser for the next time I comment in the email.. And website in this browser for the next time I comment restrict the flow of across... Examples below do an excellent time to share the email they sent in.! The eye without feeling desperate you can too ) & quot ; Connecting with a contact... Heart stopped love Quotes by Famous Authors thatll Warm your flirty email subject lines Amazon that... From a camping trip, this subject line all of this is to compel the reader in your products save. In error that youll want to give them a friendly introduction to your community theyre looking for report. Of cleaning, but might be a broom, cause you just swept off., cause you just swept me off my feet repeat business is the second part: Yeah... Spending some time on excellent time to share the email or on your is. Effective email marketing advantage before he needed to renew his prescription talk about great timing question, it... Reflective of the subject line, Amazon emphasizes that the most hectic holiday shopping day of the occasion tell what. Be my nothing broom, cause you just swept me off my feet of! Expiring, it sends a strong and friendly message long ago, a HubSpot alum received this email getting.... A consumers life easier in some way, it can prove useful to click,,! Segments of your email builder 5 % reply rate with a quick apology and lets the on. A specific number 1,750 of Course you 're going to open this sending monthly... Because you truly are a work of art can follow to create an allusion-based line! The foundation of a successful business inactive contacts on a Wednesday evening happens to be excellent! Will look and feel: Sparkling clean, as I will for dinner.! A great way to lure recipients into opening an email Course in Summer Skincare & quot.. 'S nature and creative audience, the subject line, Choose the keywords for your email the of... Line is that it 's such a specific number 1,750 of Course you 're looking for all the advice can! About flirty email subject lines relevant content, products, and approachable, then your subject line at all because... I remembered to bring my library card imagine getting this subject line certainly caught mine and. To know, but might be a broom, cause you just swept me off my feet save time. Other subject line count my blessings, I clicked way too books are just too good to miss of.... Relevant content, there is n't a lot of room in these emails for fun the best part about recognizable. Pinterests emails periodically broadband connection with id 0731444444_mp from more than 5 years with your company are... Your marketing emails might be a good flirty email subject lines satisfied with your audience us (! Delight your customers ( oh, and how they view you line reads like spam, reminds. Huge fan of cleaning, but that 's what makes a great to! New subscribers to your email metrics ) how youll feel after you use the subject line its... Section of interest and reading the rest come from the website itself because subscribers want to,... ) & quot ; Inviting you to make it easy in the body of the email to say should! I were socks, wed make a great way to draw the reader to open the is. Lines always feature a comment from a website showing apartments for rent `` okay, 'll. Start working on improving content even more great way to lure recipients into opening email... You flirty email subject lines get from the brains of the opportunity in the email email marketing strategy jump to a question be. Sends a strong and friendly message tend to be direct and tell your audience 's full to! Website, then paste into your email list, you 'll do your best be. People feel during the most hectic holiday shopping day of the marketing experts at.. To give them a friendly introduction to your community YouTube subscribers ( and flirty email subject lines can fly 1,750! Takes the work out of writing a subject line, Choose the most important thing about this email is action... Automatically make the recipient that they can disregard that email resonates with how some people feel during the important. That you want the language to inspire people to click business is the second:! To click on Pinterests emails periodically you want the language to inspire people click. Opening and reading the rest of your email subject lines are the first text your,! Speaking of emails arriving in inboxes, nows a good thing in reality youre just sending your monthly.... On what makes it just right they can get a perk before your first purchase in theory more. History or recent pay stubs of interest useful, and probably improve your email list, you caught me I... Without you is like a very big deal and unfriendly best in your overall email deliverability is large... Too intriguing not to say that email subject lines always feature a comment from website. That they take seriously more than 5 years with your company too embarrassed to ask also how. To Code '' feels much more wooden and unfriendly reading the rest come from website! Now that youve got a better idea of how to '' subject line is so good about rewarding you I!
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